Christmas is fast approaching and if you haven't set-up your site to attract those bargain savvy customers, it is time to do so! Make sure customers think of your business when they go shopping for gifts by being where they are. Your site design has been updated to show your customers you are ready, your SEO and Google are all set to drive traffic to your site ready right? So what else can you do to optimise your site this month?
The success of your marketing campaign requires more than just a tempting offer: careful planning is essential in order to reach your customers at the right time.
Prepare your marketing strategy carefully and update your online store to attract more traffic and sell more before, during and after the holidays. Be present on all channels such as your mobile site, your social media profiles, price comparison sites feeds, marketplaces etc. But don't forget to pay attention to good old emailing campaigns, quick SMS deals or site Flash deals.
Set up the Social Network app to allow customers to share the products they want or have just bought on social media.
Optimise the page load time of your site
The loading time of your site is the first impression that your vistors have of your site and business. It has to be perfect! The faster your pages display, the lower the bounce rate and higher the chances are to convert shoppers.
To optimize your site load time during this busy time, consider resizing and compressing your images before integrating them.
Design the best possible mobile experience
The numbers are clear: every online retailer must have a mobile site that is adapted to the specific needs of its users. In 2017, 44% of online shoppers made purchases on mobile phones during the end of year season (Idealo). Remember that customers also use their smartphones to simply research products!
The Oxatis mobile solution has recently been updated. You can now completely customise your mobile site menu and add different custom pages to deliver the best user experience!
Christmas is fast approaching, show your customers that you have already thought of everything. Highlight your flagship messages with a pop-up, the conversion rate can exceed 50% with these (SumoMe). You can also display a count-down counter on the homepage to remind your visitors that they will soon have the opportunity to grab an amazing deal off your site.
Set-up and schedule your pop-up: Schedule the date and time the pop-up appears, set the page that displays the pop-up, display after a certain scroll, after a couple of seconds, once per visitor etc.!
Test different discount formats
Propose flash sales to create a sense of urgency. A flash sale is a promotion with a limited time period. The product is accompanied by a counter showing the time remaining before the end of the offer. This "flash" promotion will arouse the interest of visitors, pushing them to seize the "unique opportunity" and thus boost your conversion rate! Display your flash sales on the home page, in the product listing and on the product pages so that your customers can't miss it!
Test discounts on quantity
Reward customers who buy large quantities on your site. For example, display “buy three get one free”. You can even offer a product that different from the ones ordered if you want to some products. All combinations are possible.
Target the customers you wish to give a little extra attention to by sending them a dedicated newsletter with a special deal. You can target loyal customers, or customers that haven’t ordered for a while for example
Offer free delivery
4 out of 5 consumers consider free delivery as highly important when shopping online and high shipping costs are one of the main reasons why people abandon their shopping carts. Offering free delivery during the holiday season is a great conversion driver for your online store. If you set up a minimum spending threshold before offering free delivery, you increase the average order value as well. You can also decide to only offer free delivery during a specific period adding urgency to your offer. It goes without saying that these promotions should be visible to your customers!
Optimise the route to purchase and increase your sales
Create specific Christmas gift categories and add it to your menu giving your customers direct access to your preselected gifts. Clear stock by creating a special sale category. Add these categories to your slider on your homepage so your customers are drawn to them, and use the DataPlug to quickly edit your product listings.
Improve the visibility of the products you wish to highlight with stickers on the image in the product listing.
Remember to customise your stickers so that they respect your brand’s style guide. Will you display a banner, a sticker or an image?
Give your customers the opportunity to finalise their order without creating an account
Taking into account that 14% of cart abandonments are due to a lengthy order process, it is important to shorten the steps of the purchase journey to convert new customers. Offer a simple and fast shopping experience with the solution's Guest Checkout feature!