Oxatis transforms your mobile site in a Progressive Web App Reap the benefits selling through a mobile app without the need for your customers to download one on play Store or Apple store! Oxatis is always on the lookout for ways to improve your customers’ user experience and now we are proud to announce that the latest system’s update allows for your customers to pin your mobile site to their smartphone’s home screen! This revolutionary technology has many incredible benefits and is available to all Oxatis customers!
What is a Progressive Web App?
A Progressive Web App is an application that sits on your customers’ home screen. It offers the same features a downloadable mobile app does which has to be downloaded from Apple Store or Play Store. A customer accesses a Progressive Web App without going through a store, but simply via its browser.
How does it work for the customer?
When your customer visits your e-commerce site on their mobile, their browser offers the possibility to add the site to the home screen. This instantly turns your mobile e-commerce site into a Progressive Web App, making your site accessible via an icon right from your customers’ home screen. All the features of your mobile version can be found on your Progressive Web App.
The 3 benefits of a Progressive Web App for your customers
- It offers all the features of an application, such as an optimised user experience, offline browsing and fast load time, without the hassle of installing an app: no installation required via a store and no heavy updates.
- It does not take up space in memory as it is not really an application.
- An HTTPS protocol is required so they are extremely secure.
Speed, availability and communication
With a PWA from your store on their phone, your customers can enter your store and continue shopping, even when the internet connection is unreliable. The page load time is almost instantaneous as the app doesn’t take up memory space. Twitter was one of the first to have launched a progressive web app, Twitter Lite, which weighs less than 1 MB, turned out to be 30% faster than Twitter and uses up to 70% less data. On most devices, the first load of this PWA takes less than 5 seconds on 3G networks. The following loads are almost instantaneous.
Speed and efficiency: According to a Google study, 53% of visitors leave a mobile page if it takes more than 3 seconds to load. A Progressive Web App starts faster than a native application and uses less data. Your visitors can navigate online and offline, increasing your chances to convert.
Increased open rate, the level of commitment and conversion: Alibaba.com, leader of the e-commerce in China, recorded an increase 76% in conversions of and an interaction rate 4 times higher after the customer has accepted the PWA on its home screen.
Lower rebound rate: Since the launch of its Progressive Web App, Lancôme has seen a 53% increase in session times, and its rebound rates are down 15%.
SEO: unlike traditional apps that are not in reach of the search engine indexing crawlers, a Progressive Web App gets its indexing from your mobile site. This is important for your SEO as Google boosts the ranking of mobile-friendly pages on mobile search results. Progressive Web Apps bring together the best of the web with the best of native applications. They adapt to all media and offer an optimised user experience, which will maximize your conversion rate.
Who should adopt the Progressive Web App?
All sites that want to allow their customers to buy-on-the-go will benefit from this update. eMarketer is predicting that m-commerce in the UK will be worth 48.6 billion euros at the end of this year. Make sure you deliver the best user experience with PWA.
How to turn your e-commerce site into a mobile app with Oxatis' new Progressive Web App? It's very simple, just activate your mobile version and make sure you have an SSL certificate. The PWA can be set-up right from your back office. Go to [Configuration] > Mobile site > Progressive Web App. Edit the Web App Manifest and activate.
Please note that iPhone is not yet compatible with the Progressive Web App technology.