On mobile e-Commerce sites the sales funnel must be extremely short as buyers browsing their phones for a product or service are usually on the go and don't want to spend their time searching for the product they need: the faster you close the sale, the higher your conversion rate and revenue. With over 50% of online purchases now taking place on mobile devices, it is imperative your mobile experience matches that of your brand’s. At Oxatis we offer the mobile optimised site with your desktop site, which has allowed our customers to increase their online sales to by up to 30% in some cases!
Delivering an optimised shorter sales funnel did however mean the amount of content the mobile site displays was limited. The team of experts responsible for providing you with the best functional solutions for mobile users have made this limitation a thing of the past with an update to the system that makes your mobile user experience as customisable as your desktop site!
Freely customise your mobile site menu
Mobile users are usually multi-tasking when they are browsing their phones, meaning they have less time or attention to browse your content to reach their product. What they want is to find the product - or information - they need, buy it and move on to other things. With this new menu that was added to your menu configuration page in your back office you can remove subcategories from your menu, efficiently reducing the number of clicks for your customers. If you choose to merge several categories under one name, you can even rename this menu category for your mobile menu. You can even add icons to your menu titles! For larger catalogues we advise you to set-up faceted search filters to help your customers find their desired products even faster.
"Our mobile site generates more than 55% of our sales, it is essential to the success of our business."
Nicolas Levy - co-founder, DreamExtension
Easily add Custom Pages to your menu for an optimal user experience
Freely add any content using the mobile friendly Custom Pages the Oxatis solution provides, or simply add the custom pages you’ve already created for your desktop site. You can do so right from the back office in the menu configuration page. Simply click on the drop-down menu and you will notice the mobile menu has been added!
With the new Mobile menu editor you can now:
- Add new menu items pointing to Custom Pages
- Set-up the menu and category structore for an optimised mobile experience
- Customise your menu items with and icon
- Delete or replace links to build a menu that reflects your business and strategy
It is important to set-up a menu structure that facilitates browsing on mobile devices.
Oxatis Pro Tip: Now that you can add or leave out content and restructure your catalogue structure, why not test a certain menu configuration, before testing a different setup! The comprehensive metrics in your back office will tell you which of the menus and content pages convert best!
Your customised mobile site informs customers on the quality of your products, the promotional offers you run, your blog, your company values etc. There really is no limit to the user experience you create for your customers.
* Source: Statista, 2016