With September and back-to-School time well underway, it is Back-to-Business for our online retailers! Time to take a moment and take stock of the year before getting ready for the next big retail rush: celebrating Halloween with your customers, getting your warehouse ready for Black Friday – or Cyber Week - and of course calling in the extra elves to lend you a hand during the busiest shopping season leading up to Christmas and finish the year with a bang on Boxing Day!
In 2016 the Brits spent 25 billion pounds online. Your Oxatis store is more than ready to handle the extra traffic, and to help you prepare your business and marketing material for the upcoming season we created a back-to-Business checklist to help you get your online store ready for the busiest time of the year!
You know your audience, you understand their needs: Revisit your site to learn from past experiences and adjust your site content to meet the user experience your customers expect. Plan for the coming season, set goals for your marketing campaigns and get in touch with your partners and retailers to make sure your campaigns are effective throughout all your sales channels.
Build on your loyal customer base with special “Early access” deals and target a fresh audience with Google Ads. Build dedicated landing pages for each of your special offers and track their performance for maximum efficiency. You can create special tracking links right from your Oxatis Back office (Marketing Campaigns – Campaign Tracking). Also, why not run a Facebook Ads campaign - which you will track and measure – to reach an ever more “social” audience.
Launching special promotions for the back-to-School time is only a start. Your promo calendar should by now be filled with special deals and discounts that are tailored to each of your segmented audiences. Hold a Flash Sale for your Social Media followers or send a newsletter to customers who bought their 2017 Christmas gifts from your store. Your Oxatis e-Commerce solution can handle a wide range of discount structures including the Buy-one-get-one-free offer! You don’t even need to offer the same product free. Why not offer a branded “Christmas goodie bag” with a certain quantity sold?
This is also the time to start revisiting your marketing material and communication tools. Schedule some time to rethink your newsletter templates, develop creative content and changes for your home page, or shoot a special "Christmas product tutorial". Test an SMS campaign on a Back-to-School promo before launching full scale Black Friday Event SMS campaigns.
With the summer just behind us, and the holiday season waiting around the corner, now is the time to professionalise your digital marketing strategy. The checklist and the tips presented in this blog are the perfect way to get started.
If you need help or want more advise on how to build a professional marketing strategy, contact your e-Commerce expert on 0845 129 4800 or