86% of consumers use the Internet to find a local business (WebVisible survey). By providing specific information such as opening hours, address and contact details for the nearest store or outlet, you improve the shopping experience for your customers.
The Store Locator App allows your customers to pinpoint your nearest physical store and guides them directly to it.
Discover the 3 most convincing reasons why your e-Commerce site needs the Store Locator App:
1 Be visible anytime and anywhere to your existing and potential customers.
Appeal to prospective customers right away, at the right time, with the content they are looking for. 25% of users choose a store based on its location (source: Waze). On their mobile, they can geolocate your store in Google Maps and make their way there. It's incredibly simple: your customers can go straight to the store nearest to them.
2 Build trust, and establish a close relationship with your customers
A visual reference of your physical stores and retail outlets will reassure your online customers: they know they have a physical store near to their home if needed. This application can improve the conversion rate on your e-Commerce site! The reliable and accurate information in your Store Locator descriptions allows you to create a relationship of trust and closeness with your visitors.
3 Get an essential building block for an effective multichannel strategy
Studies show that 40% of mobile searches are local. The geographical location of physical stores can sway the customer in their purchasing journey.
The Store Locator App is a great tool to unify the customer's shopping journey from your e-Commerce site to your physical store.
With e-Commerce growing fast and taking precedence over traditional commerce, finding new ways to bring customers back to your physical stores is a significant challenge. In addition to bringing online leads to your physical stores, the Store Locator App can enhance their buying experience.