E-Commerce sales grew by 14.7% in January 2017, promising a strong start to the year 2018 for the UK online retail industry! (Statista) Discover 4 tips to improve your sales at the beginning of this year.
Start the year with a successful winter sale
- Reward your most loyal customers with member-only sales.
- Simplify the access to your ‘On Sale’ items. Create categories, highlight multiple access points from your homepage: horizontal menu, carousel banner and highlighted products. Try Flash Sales to add a sense of urgency to your promotions.
- Multiply your marketing efforts every time you markdown your products: use newsletters, targeted SMS marketing, Special social media deals, AdWords Campaigns, Google Shopping and price comparison sites to communicate your latest promotions.
- Start preparing your marketing events for the coming year: Prepare Valentine’s Day in advance by drafting your marketing plan, setting up a Valentine’s Day Gifts category, and by designing a special homepage display.