Taking the whole week, from Monday 21 November to Monday 28 November 2016, online sales rose to an estimated £6.5bn*. We can now speak of a Black Friday Sale week! Black Friday and Cyber Monday are mayor events in November now is the time to grow your customer base, intensify your marketing actions and stand out!
Our 3 e-Commerce tips to look out for this Black Friday/Cyber Monday week
- Activate or optimise your mobile version: Last year, there was a 26% increase in overall traffic to ecommerce sites via mobile. Not only this, but smartphones accounted for 43% of all purchases. So, will we see mobile surpass desktop this year? Chances are, we will.
- Create a sense of urgency: set up a members-only flash sale or hold a pre-sale markdown. There are no rules as to when to start your sale. But you do have to communicate on your plans!
- Advertise: be visible on social media with Facebook ads, use SMS marketing, and link your discounted items to your Google AdWords Campaigns.