76% of UK consumers buy half their Christmas presents online (ecommerce news)! Gift buying starts earlier than ever, and nine out of ten shoppers will buy their presents online, so it’s no surprise that sales for the holidays grow steadily year upon year. This means that to be able to cope with the onslaught during the festive period, sellers must plan well ahead to keep up with the demand. Here’s a checklist and some tips to help you get geared up for this merry time of year!
Ten weeks to prepare the Christmas rush!
- Organise your catalogue and product pages: create special categories for your Black Friday and Christmas promotions and link them to your homepage. Highlight trust-elements such as money-back guarantee and delivery methods.
- Create product pages that sell and add beautiful product images. Add product videos and publish your genuine customer reviews.
- Facilitate website navigation: set up your filters.