When it comes to gaining visibility and increasing online turnover, Google-related strategies come first. Using Google's advertising network, Google AdWords, for instance, yields incredible results. No less than 87% of users have clicked on or made a purchase through a Google AdWords ad (Source: Google, 2016).
Capitalise on the tremendous opportunities Google Adwords has to offer in order to increase both your visibility and your online sales revenue.
Discover our 5-step plan designed to help you configure efficient Google AdWords campaigns, making sure you get the most out of your advertising investment.
Find out how to:
- Increase your turnover using Google Adwords qualified traffic, an essential tool for all SMEs.
- Improve your click rate by developing a knack for campaign structure: choose relevant ads and specific keywords.
- Enhance profitability by analysing Google Adwords data and testing several marketing messages in your ads.
Use Google AdWords to increase your turnover
Increase your turnover with qualified traffic
Providing content in line with your customers interest is key in boosting sales. Furthermore, getting your ads placed at the top of the results' list ensures you will enjoy additional qualified traffic. Google AdWords is particularly handy at key moments: website launches, seasonal business opportunities (Mothers day, Christmas, Valentine's day, etc.). It can also be used to shake things up when business is slow.
Develop a marketing strategy that mirrors customer expectations
Study the wealth of data stemming from your Google AdWords campaign, and use the information to optimise your website and the way you communicate with customers. Study trends to improve your offer and fine-tune your communications strategy. Learn from your campaigns in order to identify key conversion factors. Test what works best with your target audience (For example: do they prefer free delivery within 24 hours or discounted prices?). The overall aim is to optimise your multi-channel communications strategy and improve your e-merchandising, as well as your commercial offer.
Enhance profitability by relying on a SME-adapted tool
With Google AdWords, you are in charge of how much you spend on improving your business. Investing in Google AdWords means integrating a powerful, new acquisition lever into your e-Commerce strategy. Start with a small amount, to test the waters: spending a few hundred euros on targeted campaigns can yield excellent results. Google Adwords allows you to keep to a budget. Whether you are going for one ad or several, there is no minimum amount that you have to spend. Once you have gotten started, you are always free to adjust expenditure progressively and in real time.
Read Part 2