In 2014, Google called for all websites to be made secure with HTTPS and an SSL certificate. The world's largest search engine did this to ensure encryption, data integrity and authentication are maximised across the World Wide Web. Google prioritises search results on the basis of security, so it is in your business' best interests to comply.
If you're wondering why your website needs an SSL certificate now, the issue should be broken down into three separate parts.
What is an SSL certificate?
An SSL (Secure Sockets Layer) is a security measure that establishes encrypted links between a web server and a browser. The implementation of an SSL certificate ensures that the data transferred between the server and the browser remains encrypted and therefore hidden from potential wrongdoers at all times. A secured website is denoted by the prefix "HTTPS", but in order to create this secure connection, an SSL certificate is required.
Why adopt an SSL certificate for your site?
There are two compelling reasons why your website should have its own SSL certificate:
- Security for visitors
By adding an SSL certificate to your website, you can gain the trust of users instantly. If your business is taking payments or processing user information, this security measure could be something your existing and prospective customers insist on. Trust should earn your website both new and repeat visitors, and it should also help to maximise your site's conversion rates.
- SEO optimisation for your website
Google is taking SSL certification very seriously these days. Any data processing website that hopes to make it to page one of Google's search engine results pages (SERPS) should be secured with SSL. Although the difference made to your website's ranking might be small, even the tiniest of commercial advantages is desirable in the modern business world.
How can you easily implement a SSL certificate on your website?
Although the process of SSL implementation is rather technical, there's no need to be daunted. Oxatis takes care of the whole process on your behalf. The moment you request your SSL certificate, Oxatis purchase it, and then get to work installing it on your website. And to keep everything running smoothly, experts are always on hand to maintain the certificate.
SSL certification is the future of secure communications over the internet. Implement your certificate today, and both your website and your business can look forward to a very bright future.