Digital marketing is an essential tool to develop a profitable online business. When comparing the shopping behaviour in the 80's and 90's with today's trends, it is clear that a lot has changed since then. As opposed to generation X, who are what we call digital natives, growing up discovering and developing the exciting new technologies we take for granted today, the millennials generation are born into the digitalised and connected world and have fully embraced and integrated the Internet and the technology that allows them to access the net.
Technology continues to change the world each day. It changes the way consumers buy products and services and, in turn, changes the way businesses can effectively market their products. Many companies have realised the need to change their marketing approach to connect with this new generation of shoppers. Modern marketing strategies are able to offer new and exciting deals, offers and products through a large set of marketing channels!
Mobile channel marketing
Most web marketing campaigns take into account the massive use of smartphones and tablets. On a global scale, mobile searches have increased significantly pushing the desktop computer to the background.
Make sure your online store can be reached on any connected device by enabling your mobile version and tend to your customers' needs by allowing them to directly access your product catalogue on smaller screens. Take the time to know their browsing habits to best meet their needs and design mobile friendly marketing campaigns to bring your always on-the-go customers to your store, wherever they are!
Radio, streaming and podcasts
Internet radio, music streaming services and podcasts are interesting marketing channels you can use to advertise your brand. 57% of radio listeners say they go online once they hear about a product that interests them (Source: Rainnews). Connect to your audience with well-designed advertisement campaigns for radio and streaming services!
Podcasts as a marketing tool connect you with your consumers like no other channel, because they are on-demand and consumers can listen to them whenever and wherever they want!
Podcasts are a great way of building brand awareness and identity for your business. When a podcast is teeming with significant and valuable information, your audience will subscribe, like and share it!
Juliet Scot with econsultancy believes that virtual reality will be the biggest trend in online marketing this year. Today VR is well accessible to the public through VR Headsets that use the consumers mobile phone as a screen. VR is more than a hype: VR is here to stay and it makes for an amazing content marketing tool to showcase your products effectively!
Facebook holds 1.71 billion people. Instagram has 500 million active users. WhatsApp has 1 billion. Youtube has 1 billion! Although not new, social media will see an increase of shared content and a shift in type of content this year. Chatbots, live streaming videos, more ephemeral content such as we are used to on Snapchat and increased personalisation. Be active on social media whenever possible: it serves marketing purpose, but also customer service objectives. Be where your customers are and increase your visibility, brand awareness and customer loyalty.
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