On average 84% of people who visit an e-Commerce site abandon their purchase before checkout. According to research recently released by Britain’s Retail E-mpire, the UK will become the world’s leading e-Commerce exporter, so we are inclined to view abandoned shopping carts as a real headache, costing retailers billions in lost sales. But what if we looked at these carts as a fantastic sales opportunity instead? Oxatis' Abandoned Cart Recovery Programme, which is natively built into your back office, allows you to efficiently re-market visitors that leave their basket behind with fully customisable emails.
Most of the time these potential buyers simply need a small nudge in order to complete the purchase and the good news is, that these abandoned sales are 10 times more likely to convert than other site visitors! With the Oxatis recovery tool you can set up your recovery scenario! You can set a minimum cart value, target new or only regular customers and you can design your own recovery mails, or ask Oxatis to help out and build the best-converting templates for your store!
Designing efficient cart recovery mails takes a little effort, but the results are immediate. Smartinsights wrote an interesting blog on how to switch from lost sales to sales opportunity with effective re-marketing techniques. Effectively re-market your abandons with our recovery tool and never out on a potential sale!
To set up your Abandoned Cart Recovery Programme: