Premier Equine’s e-Commerce website redesign focused on delivering optimal buying experience and improved site management. Oxatis' e-Commerce experts worked towards an optimally performing e-Commerce site, designed to deliver a seamless shopping experience. Discover the 4 key strategies Oxatis employed designed to attract more qualified traffic and reach a higher average basket value.
4 Redesign goals
- Attract new customers
- Improve user friendliness
- Add new features
- Increase revenue and save time
1. Attractive and modern Home Page Design
For Premier Equine Oxatis built an inviting and reassuring homepage for new and existing customers alike. A full width design compatible with most large screens shows all the main elements the customer searches for. A neat and clean categories display under the full-page slideshow inspires trust and breathes professionalism. Best sellers and New products are now automatically highlighted to attract the customer’s eye and increase average basket value. The beautifully designed Footer menu features contact information, but also displays customer reviews, and useful information is shown in modern and attractive design.
2. Easy to navigate Menu
The new menu is managed right from the back office, automatically optimising the site’s SEO and allowing easy updates allowing complete independence. A horizontal Sticky on Scroll menu displaying subcategories in beautifully designed images, assures the customer is always aware of the logo and shopping menu. Moreover, the shopping basket follows the customer throughout the pages and with the breadcrumb trail navigation bar, the customer always finds its way through the catalogue increasing customer experience and satisfaction. The vertical menu will only show when browsing the catalogue, cleaning up the homepage and centering the eye on the catalogue. Fast search and find will be guaranteed by the search filters allowing the customer to find an item in a minimum of clicks and time.
3. Updated Category tree structure
The optimised tree structure of the catalogue assures the customer can find and buy its products in a split second. Improved customer experience is acquired by displaying colour and size options and dynamic prices in the subcategories. Available customer reviews inspire trust and highlight the quality of the products.
4. Spectacular Product Pages that sell
A complete reorganization of the page layout has resulted in an Average Basket Value increasing window. While the image in the subcategory displays the item separately, in the product description page the item will be shown as part of a set, strengthening the cross-selling effect neatly displayed under the chosen item. Very clever, as the suggestions are relevant and are styled with the chosen article. Customer reviews reassure customers on the quality of the product as well as the services of the company.
Oxatis and Premier Equine have set up a marketing strategy to grow their customer base and take stock of it developing repeat business. How is it done? By segmenting the customer base on buying behavior and profile in the Oxatis back office! In this way future customized newsletters and SMS marketing campaigns target the right audience. With a 93% open rate, a well-designed SMS campaign delivers its promotional deals efficiently, maximizing the ROI.
Existing customers are enticed to come back with loyalty points awarded after each purchase. Everybody loves a gift, and these marketing tools have shown to be extremely efficient in building customer loyalty. It is also effective as an average basket value increasing tool.
- Customized Newsletters
- SMS Marketing
- Loyalty Programs