Our e-Commerce experts have set out an efficient strategy to help you increase and optimise your sales!
September, which marks the end of the summer holidays and the beginning of the new school year, is a crucial period when it comes to e-Commerce: in 2015, UK consumers spent 1.45 billion British pounds on back to school items (Statista). The most sought-after products at this time of the year are, amongst others, household items, school and office supplies, books, clothes, computers, and home appliances. Get ready to entice those who are just back from their holidays!
- Prepare for the festive season by setting up SEO action plans and AdWords campaigns early, making sure you're ready come December
- Update your Google Shopping catalogue by providing EAN codes for your products
- Use our templates to tweak your brand: an appealing graphic design coupled with entertaining web animations can win you customers
- Test new web levers: social media, video, emailing,.....
- Review your shipping costs' policy, and revamp your customer relations strategy
Slip our 4 e-Commerce tips into your satchels: they will help you get the most out of the seasonal surge in requests.
1. Boost your traffic by optimising your visibility across several sales channels
> Aim for optimal web rank management by setting up an annual calendar that records volumes of requests. Use the Google AdWords keyword planning tool in order to anticipate seasonal peaks and keep track of your competition. Capitalise on September's buzz in order to hone in on and use those keywords that are hot for the season. Create a schedule for the year, taking into account the volume of requests, in order to be in a position to perfect your SEO and time AdWords campaigns. Gauge your performance by comparing the number of requests with your competitor's rank for those specific keywords.
" Thanks to the help of Oxatis experts, we now occupy the first position on over 200 keywords. Visits to our site doubled in just 2 months! "
Guy ROUCHE - Piscine Discount
> Target new prospects by updating your Google Shopping feed. Use Google Shopping to secure more visibility in September. Optimise your product feed and ensure it is updated. Click on the Google Merchant Centre “Diagnostics” tab to quickly correct any feed errors. Update your catalogue by integrating EAN bar codes, now compulsory for all products. Buy them from buybarcodes.co.uk or gs1uk.org, for example. Generate them in just a few clicks. For even more visibility, use the “special deals” feed which allows you to include a “special offer” wording below your September Shopping ads.
Use our free Google Shopping App and increase the number of clicks on your ads. Your product feed is updated automatically. No time is wasted!
> Study and adapt your customer acquisition strategy by consistently tagging your channels via Google Analytics. Generate tracking codes and add them to each traffic source. Integrate multi-device conversions in your Analytics columns in order to enjoy precise per channel and/or device conversion statistics. These steps assist you in forming a general impression of the value of each channel and adjust your web marketing budget accordingly.
Our Google Analytics App helps you ascertain the profitability of your traffic sources in no time, allowing you to step in and adjust for optimal results.
"Oxatis allows us to precisely measure how each of our sources is performing in terms of margin generated per product: an ideal mechanism thanks to which we then adjust our offers and optimise our expenditure. " Philippe David - RasoirOnline
2. Surprise your customers by offering them a new and optimal experience
> Boost your sales by tantalising users. Customise your online store's template in time for September. 100% compatible with our Apps, our free templates are essential components of a successful web strategy. Enjoy ready-made professional graphics to reinforce your brand image. From food & drinks to cosmetics, from electronics to trade: we cater to all.
You are guaranteed to find a template that fits your particular business:
> Stand out by displaying a special deal on your homepage. Experience a 50% increase in your conversion rate thanks to promotional pop-ups (SumoMe Study). Flaunt new seasonal offers on your homepage and experience a surge in basket additions. Include invitations to subscribe to your newsletter or 'like' your Facebook page on the homepage itself, a move which is guaranteed to attract the attention of those who are recently back from their holidays.
Install our “pop-up promo” App in just a few clicks: to find the App, connect to your Oxatis space and head to the Oxatis marketplace. Personalise your promotional message and receive new orders in no time!
> Use our Shopping Satisfaction App to request reviews to publish on your site. 88% of UK consumers consult reviews before making a purchase (eConsultancy). Your Oxatis subscription allows you to send 10 review requests free of charge: why not capitalise on this service and encourage guests to complete their orders? Activate Shopping Satisfaction now, directly from your admin space.
3. Become irreplaceable by nurturing your customer relationships on a daily basis
> Use Facebook ads to encourage buyers to spend an extra 35% (YetiData). Promote your products to a targeted audience by entrusting Oxatis experts with the management of your Facebook campaigns. Secure optimal ROI by configuring your ads. Capitalise on social media's power to direct traffic to your site.
" Our Facebook campaigns attract 10 times as many 'likes' as they used to. In just 4 months, we have gone from 300 to + 3000 'likes' per paid post and have recorded over 40 sales. ” Marco Da Cruz - Founder of hairStore.fr
> Spark interest in your products with a short film. Promote this season's products with a short, snappy video that gives an overview of a particular product and how to use it. Use Windows Movie maker, a straightforward video editing software, which allows you to add music, transitions and other effects to your creations. In just a few clicks you can create a video and share it across all your platforms!
> Encourage guests to come back with previews of seasonal offers and your new collection. Rely on emailing as a communication lever. Segment your database and devise per customer group special offers, rewarding customers who have been with you for longer. Seasonal trends, office or school supplies, home appliances..... Use personalised email campaigns to help customers discover your products.
4. Use last minute tricks to improve your sales' funnel
> Encourage conversions by adjusting your delivery strategy. 42% of online shoppers in the United Kingdom prefer next day delivery, whilst 11% would rather click and collect (Statista). Increase conversions by offering a wide range of delivery methods and making it really easy to estimate shipping costs. Boost your average basket by opting for a free shipping order minimum.
Instal our “Shipping costs estimate” App so buyers can automatically calculate the value of their order, shipping costs included. Incite more sales by installing our “free delivery” App. You will experience fewer basket abandonments and receive more orders..
> Draw maximum advantage from digital communication to overcome consumer hesitation. 67.2 % of consumers in the United Kingdom prefer to contact retailers via their websites to reserve a product, as opposed to just 11.2% who feel more comfortable on the phone (Statista). Stand out from the competition with exceptional customer service. Offer customers multiple means of contact: social media, WebChat, contact forms, telephone, etc. On online platforms, configure an automated notification of absence which is sent out whenever a customer contacts you whilst you are offline. Reassure customers by displaying detailed information on how best to contact you.
During the remainder of the month, keep up with e-Commerce trends: Google, for example, has some very practical videos designed to help you improve your AdWords campaigns. Plan ahead to ensure your marketing operations are more effective. Use September 2016 as a Christmas test run and to give your guests a taste of things to come! Test new web tools and schedule your marketing operations early to save time during the inevitable end-of-year rush. Outstanding results are close at hand!