By Caroline, le 23/03/2016
The Oxatis experts have made it possible for their e-etailers to optimise the charateristics of their entire catalogue. Optimise the referencing of your e-Commerce site and answer your customers' queiries faster by optimising the name, brand and description of every product
Maximise the referencing of your item pages with options
The products on your Oxatis site function under the form of parent/child (eg t-shirt/red t-shirt). By default, the meta tags of the parent product (t-shirt) will automatically impact the child product (eg red t-shirt). All you have to do is begin to opitmise the name of the item, the characteristics, description and url of your red t-shirt to provide Google with the properties to optimise the referencing.
Log in to your site and in 'Commerce' > Item, tick the box 'show options' to see all your products broken down according to their colour, size, etc...
Click on the icon 'Edit properties' to access your item features
Click on 'Referencing' to optimise the name and the Meta tag (title/description)
Trick: Google likes regular updates and newly indexed pages. Maximise your product pages by adding options over several weeks!
3 tips to maximise the referencing of your product pages
The tag title is the first piece of information analysed by Google, it's optimisation is crucial
Max 70 characters (spaces included), the title should contain key words
Research to see if the brand is known and searched for by internet users
- Put yourself in the shoes of the internet surfer while asking yourself what they would search for in Google to land on your page
Trick: Remember to test the format of your e-Commerce site> buy an inexpensive red mickey t-shirt on my site > don't forget the first word has more weight than the last.
The description tag reflects the product page content and creates the desire to buy
- Max 150 words. Different for each product.
Give your visitor the most suitable and compelling words to describe your product
You can reuse the meta description of your parent product while adding options to it (eg. size/colour/material/dimensions)
Trick: Start your description with action verbs (eg. Visit, Discover) to encourage the user to click, highlight your advantages (eg Free Delivery) and establish the optimisation of your product page to create similar or complementary products (cross selling tab)
The URL assures the optimal referencing of your product catalogue
The Oxatis solution automatically takes the name of the article to create the url of your product page. When you edit your article adding the options (eg red) to your product, the url will be automatically updated with the new information.
You also have the possibility to manually edit the url by inserting even more attractive terms. This is the case for products with options.
- Use the hyphen
Opt for short urls and avoid special characters and capital letters
New SEO Optimisation will be available in the next few weeks. (Oxatis database migration software, comparators, sitemap, customers opinions...). Take some time to update your product pages in the coming weeks, the positionning of your pages is essential in the development of your turnover. Construct a small plan of action listing the products and their various ranges, the meta marks, name and url and modification dates.