80% of retailers are using Google Analytics incorrectly, according to Quicksprout. Many etailers focus on the 'feel-good,' vanity metrics, such as sessions or bounce rates, which don't give you the insight needed to make valuable changes to your site. Reading reports isn't enough, analysing and making adjustments based on your metrics could help your search engine rankings and improve your marketing results. Set up reports, connect to Google Analytics and have a gander at the infographic that Quicksprout put together to get the most out of your metrics and your ecommerce platform:
If you need help improving your search engine rankings or analysing your stats, Actinic's SEO experts are always on hand to help you onto Google's first page!
With Actinic, all your site metrics are easily accessible in your back office, you can monitor sales, optimise your conversion rate, identify best sellers and analyse the profitability of your traffic sources all in one place.
Create an e-Commerce website with Actinic and benefit from over 312 rich features to assist in your ecommerce success.
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