Yet again, we've failed to win Eurovision, but at least we had a bank holiday to ease the pain! Every year the UK goes crazy for Eurovision and this year was no different. According to analysis by Adobe Digital Index, the UK accounted for a quarter of all Eurovision mentions on social media! What we wouldn't do for that kind of client engagement! ADI looked at more than 2 million social mentions and if the vote had come down to social media we'd have reached the dizzying heights of 5th place, instead of a heartbreaking 24th!
We're not promising Eurovision fever but here are 4 tips for increasing customer engagement:
Stand out on Social Media
Be creative with social media, focus on relationship marketing and quality content. Look at what the market leaders are doing in your sector and mirror it or, better yet, improve on it. To get good social media 'word of mouth,' you need to build relationships with your audience. Entertain and inform your followers so you can grow your community thanks to likes, shares, pins and reviews!
Emphasise your Value Proposition
What makes you different and/or better than your competitors? This is the added value you offer your clients so don't be shy about shouting it from the rooftops - and emphasising it across your homepage and site! It need only be a couple of sentences, but make sure your site visitors know why they should be staying on site and buying from you.
Everybody loves a deal - you only need to look back at the couponing frenzy for confirmation! It's easier to engage consumers when you are offering them something of value in return. There are a number of ways you can offer financial incentives to your clients, buy one get one free, free shipping or returns, multibuy discounts, etc. You can share these deals via newsletters, to a specific target if you want to personalise the deal, on social media, or even on your site, for first time buyers, for example.
Easy User Experience
Make it easy for people to buy from you! It sounds silly to say it out loud doesn't it but if you put yourself in the consumer's position a complicated site certainly doesn't encourage buys. User experience covers the whole of the buying funnel. From the moment visitors land on your site, offer them product recommendations, make it easy to search your site, offer a variety of shipping and payment options, etc. Don't let something 'small' like a poorly visible 'buy button' stand in the way of making sales. The easier and smoother the customer buying journey, the more likely they are to repeat buy and recommend you to others, so give your visitors a flawless online shopping experience.
Actinic offers a range of marketing tools to help you engage your customers and increase your sales. Amongst these tools My Social Store let's you export part or all of your catalogue to Facebook in just a couple of clicks.
With over 300 rich features, Actinic has everything you need to build your online store and make it a success.
Fed up of paying for updates and your site going down? Don't hesitate to migrate across to Actinic and benefit from our SaaS based platform.
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