According to the Baymard Institute, 44% of Internet users abandon their shopping cart due to unexpectedly high shipping costs. To avoid disappointment, when you build your online shop the Actinic solution can integrate a tool that estimates the cost of shipping.
A major advantage and time saver for shoppers who are looking for great online deals!
Shipping Cost Estimation: A closer look
Available right from the start of the check-out process, the shipping cost estimation tool appears as soon as a shopper puts a product in their basket. This useful tool automatically calculates a customised delivery cost for each potential buyer, taking into account the cart contents (amount, weight etc.) and the visitor’s location via the post code and country that the customer has entered. In the example below, a Brighton post code has given us estimates for three different delivery options.
The first option is the cheapest, free in this case, for an in-store pick-up. Having chosen the Standard delivery option, you can see that the shipping cost is automatically added to the basket cost, to give an estimate of the actual cost for the total order. Any potential buyer can see the estimates immediately, no need to log in or provide customer details. All you need is a post code and a product in your basket!
Delivery options to cater for all
Shipping costs are an important factor in ecommerce. With 53% (eDigitalResearch) of online shoppers saying that high shipping costs are the main reason they would abandon their cart, it can set you apart from the competition and reduce your abandonment rate.
As soon as the order is confirmed, all the key information (delivery time and price) is displayed letting the customer decide which option best suits them.
At the end of the day, and the shopping process, customers want choices and everyone has different delivery demands:
- Price - 58% have added an item to their cart to qualify for free shipping (comstore)
- Location - 24% want the ability to pick up at local stores
- Speed - 24% want next day delivery
- Precision - 13% want a two hour delivery slot (Econsultancy)
As always, if you have any questions about our Shipping Cost Estimation service or Actinic shopping cart software in general, don’t hesitate to contact technical support for expert advice when creating an online store.