Thanks to our cutting-edge SaaS technology, the Actinic team is constantly upgrading the solution to meet the needs of our e-merchants. The year 2017 has seen a wealth of projects and new features. Here is a review of 8 must-have features from the past year!
Actinic-Amazon Pay: win over your customers by capitalising on Amazon's reputation
A customer spends an average of 2 minutes in the purchasing tunnel (Amazon, 2017).
With Amazon Pay, your visitors can pay on your e-Commerce site using their Amazon credentials: no need to enter their name, address and credit card, all their information is already available! Your customers can complete their purchases in less than a minute. Seize the opportunity: installation is free until December 31st!
- An increased conversion rate by offering buyers a rapid and secure means of payment.
- An enhanced customer experience.
- A reliable and trusted payment solution.
- Simplify your checkout process: the less time your customers spend in the shopping tunnel, the fewer abandoned baskets there will be (and therefore more sales!).
Customise your search filter with images
73% of visitors leave an e-Commerce site after 2 minutes if they can not find what they are looking for (Marketing Sherpa study). With search criteria (faceted navigation: size, color, price, and so on), make it easier to access your products. An essential feature to accompany your visitors in the selection of their chosen items.
New: you can make your search more attractive and intuitive by customising your facets with images!
- Efficient navigation for your customers.
- Immediate access to your product catalogue.
- Fully customised display of your criteria.
- Harmonise the images you put on your filters for a more qualitative and aesthetic design.
14 new adaptable templates to optimise your site navigation
75% of Internet users judge the credibility of a company based on the quality of its web design (Stanford study). Look after the quality of your design to increase trust in your site and encourage visitors to order.
Choose from 14 new adaptable templates that will enhance your products on different media (computer and tablet). Whatever the sector of activity, you will find the design that meets your expectations.
Choosing from one of the adaptable templates will bring the following 3 benefits:
- A rapid launch for your online store.
- Access to all the good practices of e-Commerce.
- Increased credibility for your site.
- For greater personalisation, ask Actinic experts to integrate your slogan, logo and change the background image with a previously selected image from your library.
Guest Checkout: reduce your customers' shopping journey to increase your sales
14% of abandoned carts are due to an overly drawn-out ordering process.
By activating the "Guest check out" feature you allow your customers to place an order without creating an account. An effective way to enable them to finalize their order quickly.
- Conversions are optimised by reduction of the number of stages in the purchase tunnel.
- Increase sales by reducing abandoned baskets.
- Improve the customer experience on your site.
- One-click payment from MangoPay should also be considered: it will help you reduce the number of steps of the order.