Delivering the best possible customer experience is one of the most crucial parts of any online store's strategy. Because customers are growing accustomed to being able to choose the shop which is most user-friendly on the net, offline commerce should very well prepare to increase the usability of their brick-and–mortar shop as well. Amazon -the online commerce giant- is leading the way fully committed to improving the usability of its channels, providing users with a safe and convenient purchase experience.
Driven by innovation
Amazon has a knack for surprising the world of commerce: On Black Friday 2016, Amazon broke its own sales record with over 940,000 products sold, and just a few months later it became the first e-Commerce to sell cars guaranteeing 72-hour delivery! Undoubtedly, Amazon is the one to watch when it comes to innovation!
Multichannel sales are the next step for the company. While worldwide we see many traditional brick-and-mortar stores take the step towards online commerce, Amazon is going in opposite direction and has recently opened their first smart supermarket!
With "Amazon Go", they will take part in offline commerce and it promises to change the way people go about their grocery shopping. Of course, Amazon will be using all kinds of cutting-edge technologies to do that.
What is "Amazon Go" and how does it work?
"Amazon Go" would work as a conventional supermarket, except that in these stores a customer enters, takes what it wants from the shelves and simply leaves! Amazon Go has no checkout counter, so no more waiting in long queues, saving the customer precious time!
Amazon Go supermarkets work with a simple app containing the customer’s account information and bank details. The app on the customer’s phone literally opens the shop’s doors, making sure the shop only allows paying customers to enter. The customer can now take any product off the shelves. Through a system of sensors, cameras and infrared devices, the application registers the products that the customer places in its basket, after which the customer simply leaves the shop through the exit portal that records its purchases and bills the card the customer has left in the app.
For now, there is only one "Amazon Go" supermarket in the world. It is part of a pilot project in Seattle and only Amazon personnel can do their groceries in this futuristic shop, but according to Amazon plans for a global network of smart supermarkets are in the making.
Undoubtedly, the future of e-commerce will see online and offline commerce merge, ensuring the best customer experience possible!
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