Our e-Commerce experts give you the keys to an efficient e-Commerce site. We put everything in place to help you grow online, and increase your turnover all year round!
Over 51% of basket additions are made from the product pages (Source: econsultancy). Start converting from the moment the user lands on your home page by delivering the best possible user experience from the product pages all the way through to the payment pages by installing efficient applications that guide and reassure your users at all times. Follow these 3 steps to develop your sales during the end of your winter sale and throughout 2017!
Keep in mind:
- Facilitate the add-to-basket when the user arrives by having sure-to-convert features installed!
- Maximise your profits by increasing the average shopping cart value with some very efficient apps
- Eliminate conversion bottlenecks by reaffirming the quality of your services
- Rethink the user experience of your product pages deliver to maximise your conversions
Reduce your site's abandoned cart rate by designing converting product pages
Redesign your pages in a way that is both aesthetically pleasing and that gives the right information with a clear and straightforward approach. Your customers will find the information they need and are more inclined to click on the "buy" button. An optimised product page efficiently reduces the number of steps the customer has to go through before he reaches the checkout page. For example, if a customer can easily select the desired quantity in the product pages, by selecting the - and + buttons, it will reach the checkout faster, which increases the chance this visitor will buy the products.
From your Actinic back office, go to your apps page and select "Quantity box". This app will automatically blend in with your site's design and immediately enhance your customers' buying experience.
Make your product pages more dynamic and easy to navigate. Internet users spend on average 8 minutes on an e-commerce website (source: emarketer). Enabling infinite scroll (a web-design technique that loads content continuously as the user scrolls down the page) gives you more room to describe your products in detail, show eye catching zoom images, add reviews or product videos and give detailed technical descriptions to help your customers decide your product is the right one! Then make sure your customers can jump back to the top with the "back to top" button. Save your customers precious shopping time with this simple and fully customisable button, which will display as soon as the user scrolls down.
Activate the application in your Actinic back office. The "up" arrow is displayed by default, but you can customise the image or colours as you please. Modify it as you wish!
Clearly display your "Buy" button on your product pages. Colourful and larger buy buttons are more effective and incite the customer to put the product in the shopping cart.
Increase mobile conversions by customising the font, the colours and icons of the action buttons in your Actinic back office. Test different parameters: change the colours or shape of your action buttons and see how your customers react, and stick with the best converting options!
Optimise your shopping cart by installing apps that are sure to bring you more business!
Increase the value of the average basket by 30% with the "Shopping basket Upselling & Cross-selling" app! Encourage your customers to continue shopping and add relevant products to their shopping baskets. The app fully integrates with your shopping basket and displays products your customers will also like and are related to the products in their basket. Set the Up/Cross sales display below the total display in your basket so as not to hinder the purchase validation. Also, include some higher-end products to show your customer that by spending a little more, they get a even better product!
From your App store page click "Buy" and automatically find the suggestions displayed in your shopping cart. You can set the suggestions for each product in your back office.
"Actinic’s innovative features give us the advantages we need to succeed and increase our sales." Linda Naysmith - Brolliesgalore
Offering free delivery is one of the most effective conversion optimising and marketing levers/tools Encourage your customers to add more items to their carts before they can enjoy free shipping. Make sure your customers know about the threshold by effectively communicating on your promotion. Include your offer in newsletters, sms campaigns, social media or through your AdWords campaigns!
Build customer loyalty by announcing your Free delivery offer at the early stages of the buying cycle, and keep your shoppers informed on how much they wold need to add to get delivery at no extra costs.
Enable the "Free Delivery" app from your back office, set up the parameters and start boosting your average order value! Set the amount above which you want to offer free shipping and save. Your free delivery threshold will display in your shopping cart!
Keep your visitors informed about the delivery costs of their order throughout the buying cycle with the "Estimated delivery" app. Inform users of the available delivery methods and their price. Set up your delivery options to take account weight, price, zip codes and much more. Your users know what the delivery cost will be for their order the entire time, which builds trust and increases the customer buying experience. The App automatically calculates postage and communicates an estimate for your customers before they finalise their purchase.
From your Actinic back office, go to the Apps page and click on "Buy", specify the country and save.
Reassure your customers by delivering excellent customer service
Aim for 20% more sales by offering a click-to-chat solution(Source: Forrester Research). Encourage your visitors to finalise their orders and save on customer service costs with the Apizee multi-channel chat. Show your customers you are available to them and assist them when necessary and promptly answer any questions they may have. Think about the user experience you deliver by tending to every need they may have!
Reassure them and opt for the real-time interaction with your visitors to guide them precisely in their purchase decisions. You can install many different communication channels: click to call, click to chat, and even click to video. Activate Apizee real-time chat and efficiently guide users to the check-out!
Complete the form: http://www.actinic.co.uk/Apizee-contact-form and test Apizee for one week! Visit your Actinic Back office [Site> Properties by language> and copy the script provided by Apizee.
Delivering the best customer experience goes beyond satisfying your customers' needs! Guarantee you deliver the best customer experience for your customers by reassuring the quality of your products and services. Increase brand-awareness and customer loyalty by showing you are an active merchant and connect with your customers in real-time, but also via newsletters and social network campaigns.
Clearly display your contact information, set-up your chat tools, display your social media network icons. Build trust by letting users contact you on Facebook or Twitter via private messages, and continue to show your profesionalism by being reactive on each of these platforms.
The improvements you make to your shopping cart will complement the user experience and SEO optimisations already implemented on your product pages. Encourage your customers to decide quickly and buy on impulse with the MangoPay one-click feature that efficiently records their bank details for the next time they wish to order!
Also, make sure your online store is ready for 2017